The issue of purpose couldn't be more important in today's world. As much of the Western World shifts away from religion and towards atheism (particularly materialism), they are left with a gaping hole in their lives. Without moral commands or the divine direction that once guided individuals and nations, many irreligious are left searching for that which can infuse their lives with direction. Most end up landing on some system of self-purpose because it's easy, convenient, and unobtrusive. This system of self-purposing generally means that each individual must figure out or fashion their own purpose in life. Once a purpose is identified, then life can meaningfully be lived.
While self-purposing sounds fantastic (who wouldn't want to just follow their own desires?), there's one problem for materialists. Self-purposing is incoherent on their system. It can't be done. It's absolutely unintelligible. To discover why materialism cannot provide purpose - and especially self-purpose - I'll explore deeper the concept of purpose.